In this course we answer the question: why is it so important for you to think about your 'brand' as more than just a logo? We address the potential returns on investment (ROI) of creating a cohesive brand foundation, and the pitfalls of not addressing the visual and non-visual elements of your brand when growing your business.
Your Course Objectives:
- Defining your target customer persona and establishing your brand voice
- Identifying the various visual and non-visual elements of a brand
- Standardizing your brand to create efficiencies
Cureate Course: Building a Brand Beyond a Logo
We're joined by Lindsay Mannix and Gavin Wade from Polygraph Creative to discuss how your brand is more than just a logo. Started in 2010, Polygraph is a DC-based branding and visual communication firm committed to smart creativity for inspiring clients. While they work across diverse industries, their food and beverage portfolio includes local favorites Little Red Fox, Pineapple and Pearls, Little Pearl, CAVA, and Whisked! Since their founding, they have numerous national awards and have had their work appear in The New York Times, The Washington Post, The Atlantic, Washingtonian magazine, and DC magazine.
We highlight tidbits of knowledge from our industry experts, along with Four Steps on how to achieve the Course objectives. Tune in to find out How To Understand the Visual and Non-Visual Elements of Your Brand.