In this course we answer the question: why is it so important to develop a core messaging and media strategy? We address the potential returns on investment (ROI) of creating a strong dialogue with your consumers and the media, and the pitfalls of not creating a uniform messaging and media strategy as you grow your business.
Your Course Objectives:
- How to get started on developing your core messaging, and how to keep it consistent.
- How to keep your messaging and media strategy relevant to your target consumer.
- How to begin developing relationships with media contacts
Cureate Course: Core Messaging & Media Strategy
In this course, we're joined by industry expert, Dana Rocks, to discuss how to develop a core messaging & media strategy for your small business. Dana is the Director of Strategy at Cureate. She is a seasoned strategic consulting professional focusing on the food & beverage space, with more than a decade of experience in communications, public affairs, federal government and political campaigns. At Cureate, Dana works closely with local government, economic development organizations, large businesses and entrepreneurs in developing marketing, merchandising and messaging strategies for reimagining retail experiences.
We highlight tidbits of knowledge from our industry expert, along with Four Steps on how to achieve the Course objectives. Tune in to find out How To Develop Your Core Messaging and Media Strategy.